Lead generation
Generating leads is an important part of any business. Without leads, there are no appointments. And without appointments, you can't sell your products or services. We can help you get the most out of your lead generation process.
High quality qualified leads and decision makers for your sales team
What do you do with your customer contacts? Do you have a way to systematically keep track of who might have a need in six months, who has contacted you recently and where there have been changes?
The sales department of any company should be able to answer these questions off the cuff and with a few clicks, but in reality there is often a lack of time or staff to keep databases up to date or to determine target groups for a particular campaign.
Telephone lead generation through cold calling is the premium solution for B2B lead generation. It offers you the advantage that your company receives valuable leads very quickly. Another point is that the potential customer provides direct feedback during the conversation, which you can use specifically to optimise marketing and acquisition. Especially with complex services and products, you should definitely use telephone lead generation as part of your new customer acquisition strategy.
In addition to classic cold calling, we offer you a systematised approach to effective telephone lead generation that helps you gain as many qualified leads as possible from telephone conversations with potential customers. We work on optimising your sales processes and communication with potential customers to ensure that you only receive high-quality leads.
Lead generation as an ongoing process to increase success
There will probably be regular changes and additions to your products and services, so your leads need to be informed of these changes. Contemporary lead generation is a continuous process that ensures lasting customer relationships in the B2B sector. MoreConneXions GmbH works with you to develop coordinated lead generation strategies that create stable connections between you and your business partners for years to come.
Our offer as a lead generation agency
We work with multi-stage lead generation concepts to systematically qualify your database. We form a project team for you that is continuously focussed on lead generation and provides your sales department with high-quality leads at the optimum time. In this way, we support the effective work of your operational resources and your employees can concentrate on promising leads.
"lead" means: trace or indication. In sales, one talks about leads if, for example, one has customer data or addresses that possibly indicate a chance of success for a deal. A distinction is also made between "cold" and "warm" leads, cold leads usually indicate customers with whom one has not yet had any business contacts or who are not quite as promising, "warm" leads are already qualified leads or interested parties who find the respective services offered or the product interesting and are likely to purchase it soon.
The aim of lead generation is to create an interaction with a potential customer in order to convert them into a potential customer. This involves capturing contact details and making future needs enquiries about products and services.
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